Blount County Tourism
Project: Billboard Designs
Awards: Best of Out of Home - ADDY Awards; Gold - ADDY Awards
The Blount County Tourism Department wants travelers to know what Blount County has to offer right outside the doors of the McGhee-Tyson Airport. As lead designer, I conceptualized and designed a campaign that would be relevant to the viewer’s real-time location and activities. Common travel phrases were given new meaning when coupled with visuals of recreational activities visitors can enjoy throughout the county.
Designsensory Team Credits: Lindsay Brine, Creative Director; Chris Cable, Copywriter; April Thomas, Photographer, Taylor Fisher, Producer
