Calvary Church
Project: Brand Identity
Calvary Church in Johnson City, TN has several ministries within its congregation, and they were looking for a brand system that felt as unified as their community.
Along with the parent mark, this system included new logos for their Worship, Youth, Kids, Men, Sisterhood and Young Adults ministries. Each mark had a unique letterform with its own designated brand color, but all shared qualities in their shapes and movement. The containers allowed for each ministry to flex as needed to appeal to it’s specific groups, playful for Calvary Kids and boldly, sturdy for Calvary Men.
