McMinnville, TN
Project: Branding
The team at Visit McMinnville, TN were looking for a brand that feels warm and inviting just like them. Known as the "Nursery Capital of the World," the mark quickly highlights this. The compass element leans into McMinnville’s natural attractions that calls out to adventurous nature lovers.
As lead designer, I concepted and illustrated all brand elements. I also developed the tagline “Where Life’s in Full Bloom.” A sentiment that connects the travel experiences back to it’s offerings.
